Tuesday, March 24, 2009

EconomiCat Crisis!


Rocky: As Artsy Catsy's CEO (Cat Executive Officer), I am outraged! We’re in a global economic crisis, and I want my share of the stimulus money! I deserve it. I’m not a toxic asset (despite my human artist’s comments when she cleans the litter pan) and I don’t do credit default swaps (well, maybe I give my cat staff a good swap in the face now and then).

I have a housing crisis – my house is overrun with cat staff and crazy human artists. I have a totally unbalanced balance sheet.

Wall Street fat cats and the top cats at AIG, Merrill Lynch etc. have pocketed billions in bonuses; where is MY bonus? Where is MY bailout money? Where is MY stimulus check? Just look at me – it’s glaringly apparent that I need to be stimulated …
Oh, wait. I forgot. Just like AIG, I have to totally bankrupt Artsy Catsy before I get a squillion dollar bonus. Okay, down the tubes, staff, so we can buy a couple of jets, take luxurious cat spa vacations and throw ritzy affairs for the neighborhood strays!

10 comments:

Peggy's Place said...

We agree. Where do we sign up? Our mom says she's almost bankrupt now.

Mr. Hendrix said...

I want to be stimulated too! More green papers for stinky goodness! Well, I guess I could share with the soon to be blurpy thing. I don't think we'll get any stimulus either. sigh. We could use it, but probably won't qualify!

Mommy and daddy wish they could claim me as a dependent.

Max said...

Yeah, no one ever stimulates me either. Where's the justice? We need to have a chat with President Obama, because we're obviously an over loooked sector of the economy. We're IMPORTANT, dangit! We DESERVE to be stimulated!

Angel, Kirby and Max said...

yes! that is why you are CEO! Lets see who we need to talk to!

The Meezers or Billy said...

yeah, we needs stimulation too. or at least tem-tay-shuns

Zippy, Sadie, Speedy and M'Gee said...

We could all use some stimulation...and treats. Mom always shakes her head and asks out loud what ever happened to rewarding da best and firing da rest...seems da worse a manager is da better dey is rewarded.

Just Ducky said...

Failing in business is hard work Rocky!

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小吃餐車加盟連鎖「一條龍的創業模式」複製成功開店經驗
更新日期:2009/08/25 17:19

(中央社訊息服務20090825 16:19:17)大環境不景氣,工作難找,有不少人就想乾脆自己創業當老闆。為強化國內創業能量,五路財神開店總部於8月20日-9月20日舉辦「2009夢幻小餐車創業成果展」歡迎蒞臨參觀。針對國內一窩蜂創業加盟潮,餐車達人陳滌五總監提醒創業者,加盟不失為一條創業捷徑,但若選擇加盟,品牌知名度、產品獨特性及是否擁有差異化優勢就顯得格外重要。


近年來以成本低的小吃餐車最受創業者青睞。沒經驗的失業族 大部份都選擇餐車擺攤,最多人都想在創業市場闖出一片天。在台中成立的五路財神開店總部,小吃餐車用品牌方式來營運,總經理陳滌五用自己的經驗來現身說法。以國人創業首選的小吃餐車來說,如何在同質性高的市場中殺出重圍?雖然是路邊攤小餐車,營運上的重要撇步是關鍵;在企業經營戰略中,唯有領先核心競爭,保持差異化優勢才是生存之道。


陳總分享成功關鍵,「五路財神餐車與其他路邊攤最大的差異化,在於餐車外觀亮眼與眾不同的加分效果,及秉持結合好的小吃產品用品牌方式來經營的理念」。總部成立初期因觀察到傳統路邊攤想要爭得一席之地,大多考量商品創新的迷思,卻忽略創業者經營能否持久性的問題。所以五路財神餐車將傳統小吃商品,用創新工法為策略,顛覆傳統路邊攤的概念,長期下來在台灣建立起最多元品牌的餐車王國。


很多創業者最憂心沒經驗,業界首創從餐車打造、生財器具、原物料配方、技術教學、促銷廣告、開幕指導,「一條龍的創業輔導」模式,使得五路財神餐車品牌特色更為彰顯。陳總說,不景氣下小吃餐車經營是加倍艱辛,建議創業者不但要瞭解小吃經營的核心價值,凸顯產品獨特性及差異化之外還要定期和你商圈的客人互動,「好餐車、好商品、好客人」,三個好,如此才有可能成為「不敗的小吃攤」。
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